Around 93% of all online activities begin with a search engine. Learning about the top SEO tools will take your website’s rankings to new levels of success.

About 75% of searchers never look past the first page. Ranking higher in SERPs (search engine results pages) means boosting brand awareness and attracting more organic traffic.

SEO is good for branding and generating sales. Using certain SEO tools will give you that competitive edge in the SERPs you’re looking for. In turn, this will attract organic traffic, which increases your sales and conversions.

Here are five SEO tools that’ll help you out:

1. Google Keyword Planner

Google Keyword Planner is Google’s SEO keyword tool for performing keyword research. It’s also part of the Google Suite, which gives you access to all of the best Google SEO tools in one premium package.

This tool is useful for exploring keyword ideas and comparing search volumes, especially for keywords you couldn’t explore using traditional SEO tools. However, people criticize this keyword planner for not providing exact search volumes.

Here’s another amazing SEO tool a la Google:

2. Google Optimize

Google Optimize is one of the best SEO tools because it’s a split-testing tool. This tool gives you insight into how certain changes will increase customer engagement and improve the overall user experience. It also allows you to experiment with different types of content delivery and see how it affects different segments of your audience.

A/B testing is surprisingly easy with Google Optimize. Learn how to conduct an A/B test with this tool via the aforementioned link. Plus, it’s free, so you have nothing to lose and only rankings to gain.

3. Bright Local

There’s more to local SEO than optimizing your profile on Google My Business. Having your correct NAP (name, address, phone number) in the right places also affects your SEO rankings. Bright Local stands out from other local SEO tools by helping you find incorrect or duplicate NAP opportunities.

Maintaining consistent NAP citations will boost your ranking in SERPs. It also makes it easier for spiders to crawl and index your website accordingly.

4. ContentKing

ContentKing is an SEO analysis tool to use for conducting website audits. This tool crawls your website frequently and alerts you to any SEO issues that come up.

This tool breaks down the issues based on type, number, and importance. It’s great for keeping your website updated and SEO-friendly.

5. Ubersuggest

Ubersuggest is Neil Patel’s version of SEMRush. The main difference between these two tools is that Ubersuggest is free and SEMRush isn’t.

As a tool, Ubersuggest lets you see how your domain is ranking in SERPs. It also helps you generate keyword ideas and check backlinks. That’s why it’s the most cost-effective tool for SEO beginners to start out with.

Bring on the Rankings With SEO Tools

Nearly 80% of users ignore paid advertisements in search results. SEO tools make you stand out in organic searches, which attracts the kind of traffic you want.

Search engines are responsible for generating 39% of all global e-commerce traffic. By increasing your search engine visibility, you’re tapping into a bigger audience, and your organic traffic will prove it.

Boost your business sense—check out more of our business news. Your bank account will thank you for it.





Ben Stern wrote this article on behalf of FreeUp. FreeUp is the fastest-growing freelance marketplace in the US. FreeUp only accepts the top 1% of freelance applicants. Click here to get access to the top freelancers in the world.  






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