Just lately I’ve seen folks point out the problem of producing content material that may garner huge consideration and hyperlinks. They recommend that possibly it’s higher to concentrate on content material with out such potential that may earn just some hyperlinks however do it extra persistently and at increased volumes.
In some circumstances, this may be good recommendation. However I’d prefer to argue that it is rather attainable to create content material that may persistently generate excessive volumes of high-authority hyperlinks. I’ve present in apply there’s one really scalable method to construct high-authority hyperlinks, and it’s predicated on two techniques coming collectively:
- Creating newsworthy content that’s of curiosity to main on-line publishers (newspapers, main blogs or giant area of interest publishers).
- Pitching publishers in a manner that breaks by the noise of their inbox in order that they see your content material.
How are you going to use new methods to generate constant and predictable content material advertising wins?
The bottom line is knowledge.
Strategies for producing press with data-focused tales
It’s my robust opinion that there’s no shortcut to incomes press mentions and that solely really new, newsworthy and fascinating content material could be profitable. Arms down, the best method to predictably obtain that is by a knowledge journalism method.
Probably the greatest methods you may create press-earning, data-focused content material is through the use of current knowledge units to inform a narrative.
There are tens of hundreds — maybe tons of of hundreds — of current public datasets that anybody can leverage for telling new and impactful data-focused tales that may simply garner huge press and excessive ranges of authoritative hyperlinks.
The final 5 years or so have seen enormous transparency initiatives from the federal government, NGOs and public corporations making their knowledge extra out there and accessible.
Moreover, FOIA requests are very commonplace, releasing much more knowledge and making it publicly out there for journalistic investigation and storytelling.
As a result of this knowledge often comes from the federal government or one other authoritative supply, pitching these tales to publishers is usually simpler since you don’t face the identical hurdles concerning proving accuracy and authoritativeness.
The accessibility of information supplied by the federal government particularly can differ. There are little to no knowledge requirements in place, and every federal and native authorities workplace has various quantities of assets in making the info they do have straightforward to eat for outdoor events.
The result’s that every dataset typically has its personal points and complexities. Some are very easy and out there in clear and well-documented CSVs or different commonplace codecs.
Sadly, others are sometimes tough to decode, clear, validate and even obtain, generally being trapped inside of adverse to parse PDFs, fragmented studies or inside antiquated querying search instruments that spit out awkward tables.
Deeper data of net scraping and programmatic knowledge cleansing and reformatting are sometimes required to have the ability to precisely purchase and make the most of many datasets.