It is impossible to build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for a content strategy. Businesses can’t deliver the experiences that modern markets expect using tools designed for a different era.

But because technology and content marketing evolve fast, businesses often face legacy tools and methods from a bygone era without even realizing it. And at the enterprise scale, chances are the business is being held back by misaligned goals and knowledge silos that make it difficult to adapt.

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