So, you’ve decided to start creating your own business. Whether it may be photography, selling foods, or dropshipping – you should give yourself a round of applause. Not a lot of people have the courage to do it.

Now, if you’re serious about your business, you have to grow your business and keep growing every year. Once the business is well established, the focus will shift from surviving from profit to profit and change into focusing on revenue.

Luckily, there is an affordable and easy way to scale your business – by going online. To do that, you’ll need to create a website. You can use website builders like the ones found at, protect it with an SSL provider like Cloudflare, and learn how to manage it with the help of online learning platforms.

I’ll give you a few reasons as to how exactly can website builders help you.

Digital marketing is a cost effective technique that can lead to more growth on the internet. Photo by diggity-marketing

Anyone Can Do It

With the help of website builders, you don’t need technical knowledge like back-end or front-end development. All you have to do is pick one of the pre-made templates those website builders provided and customize the elements inside.

All you need to do is pick a template. Afterward, you can customize all of the elements inside and use the drag-and-drop function. After that, all you have to do is fill in the content, prepare your products, and get to marketing.

Fit for Every Niche

As mentioned above, there are plenty of templates provided by website builders. Almost everything you can think of has a premade designer template made by them, ranging from creating a cooking blog to a portfolio website.

These templates typically have been carefully designed to benefit each type of site. For example, running a cooking blog. The template will provide you with individual sections to list recipe ingredients easily, post videos on cooking tutorials, and many more cooking-related sections.

Let’s say you have a photography portfolio website. The template will focus on showcasing your photos on the website. Therefore it will provide less space for writing and more for images. It will usually have different sections set up on the menu bar to differentiate the type of photography that you do or to differentiate past works.

Built-in Marketing Tools

It’s not enough to just have a beautiful site. The next important thing you need to do is gain traffic. This can be done by marketing your website. Fortunately, a lot of website builders have built-in marketing and SEO tools to help you.

By using the built-in tools, you can easily grow your mailing list through contact and subscription forms. The SEO tools will also help you rank high on the SERP. It will give you the ability to edit your meta title and description easily, allow you to add alt text to images, and find out whether the user experience on your site is great.

Another very useful marketing tool that website builders provide is a logo maker. Since a logo represents the brand and its vision and mission, you need to create a unique and meaningful logo.

The logo maker will provide you with the basic elements to create a logo and give you the freedom to customize it to your liking. Some website builders even have AI logo makers which can create the basic designs for you based on your preferences.

Easy Integration

Like any other business, you need to monitor your business’s performance to get an insight at the speed of your growth and how well your business is doing in general. You’ll need to focus on a few data and make decisions based on those data.

A great way to do it is by using analytical tools that can be found online. A great benefit of website builders is that some of them have integrated analytical tools. Sites like Google Analytics are the ones used most by website builders. It provides an in-depth analysis of your website.

This is a demo account that shows what data Google Analytics will show. Here you can see how much revenue you make, customer acquisition, traffic rate, and much more analysis regarding your site.

From Blog to Online Store

The website builder industry is growing more than ever. It grew so much that it can accommodate any kind of site. I’ll give you examples that are available for blogs and online stores.

Some features that will be useful for an SEO optimized blog include:

  • Blog excerpts, which show summaries of your blog entries on the main page
  • Blog comments, allow engagement with readers
  • Social media sharing, to easily share your blog posts to sites like Facebook & Twitter
  • AI heatmap, to see where your visitors focus on
  • Blog title generator, to help come up with SEO optimized titles

Features that website builders provide for online stores include:

  • Integrated product review sections
  • Easy to make and customize landing pages
  • Built-in payment gateways
  • Integrated shopping cart
  • Added security
  • Dashboard, to monitor orders, inventory & pricing

There are plenty more features which differ on each website builder. It is up to you to take the time and look through each one of them.

Wrapping Up

Setting up a website is necessary nowadays if you want to scale your business affordably and efficiently.

Tools like website builder further simplify the process of making your website. The benefits that it brings are but not limited to:

  • Anyone can do it, even if you haven’t written a single line of code in your life.
  • They fit every niche, from cooking blogs to corporate promotion sites, online stores, or portfolios.
  • Provide built-in marketing tools for further growth. Whatever your chosen focus, social media, search engine marketing, or attaining organic traffic, you can do it without a team of marketers behind you.
  • Easy integration with additional features to make sure your website provides a great user experience that will keep visitors coming back.

Now you know how website builders benefit you. What’s left to do is for you to start creating your website. Do take your time in choosing the right website builder as some may have extra features that others don’t.

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